Sample clientNovember 2025
Cultural strategy · Programming
A season of desert cinema
Open-air screenings set into the sandstone, built to leave no trace.
- Client
- Sample client
- Year
- 2025
- Location
- AlUla
- Disciplines
- Cultural strategy · Programming
- Role
- Strategy and direction

01
The brief
What the client needed, and the tension behind it. Who the audience was, what had to change, and why it mattered now.
A second paragraph with context: the place, the moment, the constraints.



02
The idea
The concept in plain language. The feeling a visitor has in the first ten seconds, then how the space, story and technology deliver it.
How craft and technology work together: materials, light, interaction, and why the technology stays invisible.

03
The outcome
What visitors experienced and what changed for the client. Specific and honest.
- Light wall
- 40m
- Visitors in six weeks
- 120k
- Cities
- 3
A short quote from the client about the experience.
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