ORÉE WORKS
A sand dune glowing at dusk
Sample clientNovember 2025
Cultural strategy · Programming

A season of desert cinema

Open-air screenings set into the sandstone, built to leave no trace.

Client
Sample client
Year
2025
Location
AlUla
Disciplines
Cultural strategy · Programming
Role
Strategy and direction
Rolling desert hills under a clear sky
The siteSample photo · Unsplash

01

The brief

What the client needed, and the tension behind it. Who the audience was, what had to change, and why it mattered now.

A second paragraph with context: the place, the moment, the constraints.

Footprints crossing pale dunes
ArrivalSample photo · Unsplash
A hiker looking out over a misty canyon
The walk inSample photo · Unsplash
A sand dune glowing at dusk
First screeningSample photo · Unsplash

02

The idea

The concept in plain language. The feeling a visitor has in the first ten seconds, then how the space, story and technology deliver it.

How craft and technology work together: materials, light, interaction, and why the technology stays invisible.

Two figures on a bench facing a hazy horizon
IntermissionSample photo · Unsplash

03

The outcome

What visitors experienced and what changed for the client. Specific and honest.

Light wall
40m
Visitors in six weeks
120k
Cities
3

A short quote from the client about the experience.

Name · Title, Sample client
An open book in warm light
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