Journal · Luxury
On restraint
Why the luxury of less is the hardest thing to design.
12 September 2026 · 1 min read · Words by Anas Kamel
Every object in a room either earns its place or takes attention away from the ones that do. Restraint is not an absence of ideas. It is one idea, held with conviction.
The test we use is simple: remove it and see if anyone misses it. Most of the time, nobody does.
Anas Kamel · Founder & Creative Director